Our participatio at Abu Dhabi International Book Fair 2024 stemmed from our keenness to inspire the next generation of children and youth to take an interest in nature and learn about the wildlife in the Arabian desert and the contradictions between it and the wildlife of the southern continent, and to motivate them to pursue their passion and reach their ambition.
This was reflected through publishing the first edition of the story book “Frozen Desert”, the journey of Majid and Musallem from the desert to the frost. This enriching work was developed through joint collaboration between a distinguished group of Emirati talents and produced in a record period of time.
We were honored to participate in COP28, out of our belief in the importance of preserving the natural habitats of the wildlife, such as the Arabian oryx and penguins, and to embody our role as Emirati youth in highlighting the wonderful contrast between the climates on our planet Earth.
We are proud to launch the first edition of 50+/50- project at the Abu Dhabi International Equestrian Hunting Exhibition 2023. This exhibition reflects a dazzling journey in the golden Arabian desert, where the temperature reaches 50 ° degrees, and focuses on the most interesting animal, the Arabian Oryx, and then presenting the contrast throughout a journey to the farthest end of the Earth, and documenting the white desert in Antarctica where the temperature reaches 50- °, and its distinctive wildlife, including the penguin, the seals, and the black whale.
